{"id":10512,"date":"2025-06-06T09:17:33","date_gmt":"2025-06-06T08:17:33","guid":{"rendered":"https:\/\/ksapa.org\/fr\/?page_id=10512"},"modified":"2025-07-02T14:35:44","modified_gmt":"2025-07-02T13:35:44","slug":"analyse-esg-enrichie-renforcer-la-dimension-sociale","status":"publish","type":"page","link":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/","title":{"rendered":"Engager les clients sur les enjeux sociaux ESG et nourrir la relation"},"content":{"rendered":"\n\n  <div class=\"banner has-hover\" id=\"banner-2112994726\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2025\/06\/pexels-pawel-l-435199-1245055-scaled.jpg\" class=\"bg attachment-original size-original\" alt=\"D\u00e9couvrez comment Ksapa a aid\u00e9 une banque europ\u00e9enne \u00e0 cr\u00e9er des outils ESG sociaux pour am\u00e9liorer les \u00e9changes entre commerciaux et clients.\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1718658273\" class=\"text-box banner-layer x50 md-x50 lg-x50 y80 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 class=\"uppercase\"><span class=\"EOP SCXW223277408 BCX8\" data-ccp-props=\"{}\">Engager les clients sur les enjeux sociaux ESG et nourrir la relation<\/span><\/h1>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1718658273 {\n  width: 100%;\n}\n#text-box-1718658273 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2112994726 {\n  padding-top: 350px;\n}\n#banner-2112994726 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#banner-2112994726 .banner-bg img {\n  object-position: 59% 31%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t<section class=\"section\" id=\"section_1404251902\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-469266394\">\n\n\n\t<div id=\"col-2077725651\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p class=\"lead\" style=\"text-align: center\">Dans le paysage financier actuel, la finance durable va au-del\u00e0 des consid\u00e9rations environnementales. Un groupe bancaire europ\u00e9en de premier plan a reconnu que si leurs charg\u00e9s d&rsquo;affaires disposaient de fiches techniques concr\u00e8tes pour \u00e9valuer les impacts environnementaux dans 15 secteurs cl\u00e9s, ils manquaient de ressources \u00e9quivalentes pour \u00e9valuer les dimensions sociales. Cette lacune entravait des discussions approfondies sur la durabilit\u00e9 avec les clients et emp\u00eachait une \u00e9valuation holistique des risques ESG.<\/p>\n<h2 class=\"font-600 text-xl font-bold\">D\u00e9fi client<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Les fiches sectorielles existantes de la banque se concentraient exclusivement sur les facteurs environnementaux, avec une analyse d\u00e9taill\u00e9e des impacts de la cha\u00eene de valeur et des strat\u00e9gies d&rsquo;att\u00e9nuation pour des secteurs comme l&rsquo;automobile, l&rsquo;agroalimentaire, le transport et le textile. Cependant, l&rsquo;importance croissante des facteurs sociaux dans les cadres r\u00e9glementaires comme la CSRD exigeait une approche plus compl\u00e8te. La banque devait :<\/p>\n<ul>\n<li><span data-contrast=\"auto\">Int\u00e9grer les enjeux sociaux critiques dans leurs fiches d&rsquo;\u00e9valuation sectorielles existantes<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">D\u00e9velopper des cadres d&rsquo;impact social tant intersectoriels que sp\u00e9cifiques \u00e0 chaque industrie<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Cr\u00e9er des supports visuellement attrayants et faciles \u00e0 utiliser pour les charg\u00e9s d&rsquo;affaires<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Assurer une coh\u00e9rence de format et de messages dans toutes les ressources<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">R\u00e9sultats et impact<\/h2>\n<p>En collaboration avec des sp\u00e9cialistes de la durabilit\u00e9 de Ksapa, la banque a r\u00e9ussi \u00e0 :<\/p>\n<ol>\n<li>D\u00e9velopper un cadre \u00ab g\u00e9n\u00e9rique \u00bb complet des enjeux sociaux applicable \u00e0 tous les secteurs, align\u00e9 sur les exigences de la CSRD<\/li>\n<li>Cr\u00e9er des \u00e9valuations d&rsquo;impact social sur mesure pour les industries prioritaires<\/li>\n<li>Enrichir les fiches sectorielles existantes avec des consid\u00e9rations sociales d\u00e9taill\u00e9es, par exemple :<\/li>\n<\/ol>\n<ul>\n<li><strong>Pour le transport et la logistique<\/strong> : Distinction entre les plateformes logistiques et les impacts de livraison urbaine\/p\u00e9riurbaine<\/li>\n<li><strong>Pour la chimie :<\/strong> Ajout de l&rsquo;accessibilit\u00e9 des prix, la transparence des co\u00fbts de R&amp;D, les impacts des essais cliniques et l&rsquo;approvisionnement dans les zones de conflit<\/li>\n<li><strong>Pour l&rsquo;h\u00f4tellerie :<\/strong> Restructuration de l&rsquo;analyse de la cha\u00eene de valeur pour \u00e9valuer s\u00e9par\u00e9ment les impacts des approvisionnements, du s\u00e9jour et du transport<\/li>\n<\/ul>\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" ><\/div><\/div>\n\n<blockquote>\n<p><span data-olk-copy-source=\"MessageBody\">Cette nouvelle ressource d&rsquo;\u00e9valuation sociale a transform\u00e9 nos conversations avec les clients. Nous sommes d\u00e9sormais outill\u00e9s et en mesure d&rsquo;aborder la durabilit\u00e9 de mani\u00e8re holistique, aidant les clients \u00e0 identifier des risques et des opportunit\u00e9s qu&rsquo;ils n&rsquo;avaient pas envisag\u00e9s auparavant. Cela a renforc\u00e9 notre position de v\u00e9ritables partenaires strat\u00e9giques.\u00a0<\/span><\/p>\n<p><strong>Chenda Botticchio, Responsable finance durable<\/strong><\/p>\n<\/blockquote>\n<div class=\"row\"  id=\"row-271457585\">\n\n\n\t<div id=\"col-1933736439\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span data-ccp-props=\"{}\">Pr\u00eat \u00e0 renforcer votre bo\u00eete \u00e0 outils ESG ?\u00a0<\/span><\/h2>\n<p>Contactez-nous aujourd&rsquo;hui pour d\u00e9couvrir comment nous pouvons aider votre organisation \u00e0 d\u00e9velopper des outils d&rsquo;\u00e9valuation d&rsquo;impact social complets qui autonomisent votre \u00e9quipe et am\u00e9liorent les conversations avec vos clients.<\/p>\n<h2>En savoir plus<\/h2>\n\t<div id=\"gap-1102896618\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1102896618 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1315502807\">\n\n\n\t<div id=\"col-676227578\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 style=\"text-align: center\"><a href=\"https:\/\/ksapa.org\/fr\/mobiliser\/blog\/\">Article de blog<\/a><\/h3>\n\n  <div class=\"banner has-hover bg-zoom\" id=\"banner-908669541\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"451\" height=\"301\" src=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2024\/02\/pexels-photo-65319145.jpg\" class=\"bg attachment-medium size-medium\" alt=\"Suggestions pour garantir une approche solide des droits humains par les entreprises en assimilant, en traitant et en att\u00e9nuant ces questions\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/ksapa.org\/fr\/droits-humains-en-entreprise-actions-prioritaires\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-2036487224\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h2 class=\"thin-font\"><a href=\"https:\/\/ksapa.org\/fr\/droits-humains-en-entreprise-actions-prioritaires\/\">Droits humains en entreprise : Actions prioritaires<\/a><\/h2>\n<a href=\"https:\/\/ksapa.org\/fr\/droits-humains-en-entreprise-actions-prioritaires\/\" class=\"button white is-outline\" >\n\t\t<span>Lire la suite<\/span>\n\t<\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2036487224 {\n  width: 69%;\n}\n#text-box-2036487224 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-908669541 {\n  padding-top: 250px;\n}\n#banner-908669541 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1487867545\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 style=\"text-align: center\"><a href=\"https:\/\/ksapa.org\/fr\/conseiller\/\">Nos services<\/a><\/h3>\n\n  <div class=\"banner has-hover bg-zoom\" id=\"banner-764377587\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2021\/07\/workers-5708691_1920-600x400.jpg\" class=\"bg attachment-medium size-medium\" alt=\"De l\u2019\u00e9mergence d\u2019instruments juridiquement contraignants en mati\u00e8re de droits de l\u2019Homme\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/ksapa.org\/fr\/conseiller\/entreprises-et-droits-humains\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-935081983\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h2 class=\"uppercase\"><a href=\"https:\/\/ksapa.org\/fr\/conseiller\/entreprises-et-droits-humains\/\">ENTREPRISES ET DROITS HUMAINS<\/a><\/h2>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-935081983 {\n  width: 60%;\n}\n#text-box-935081983 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-764377587 {\n  padding-top: 250px;\n}\n#banner-764377587 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2083565174\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n    <div class=\"box has-hover has-hover box-text-bottom\" >\n\n                  <div class=\"box-image \" style=\"width:45%;\">\n           <div class=\"box-image-inner image-cover\" style=\"border-radius:100%;padding-top:100%;\">\n              <img decoding=\"async\" width=\"1809\" height=\"2560\" src=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2024\/09\/Photo-pro-Dana-TAYEB_page-0001-1-scaled.jpg\" class=\"attachment- size-\" alt=\"Dana Tayeb - Ksapa\" srcset=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2024\/09\/Photo-pro-Dana-TAYEB_page-0001-1-scaled.jpg 1809w, https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2024\/09\/Photo-pro-Dana-TAYEB_page-0001-1-283x400.jpg 283w\" sizes=\"(max-width: 1809px) 100vw, 1809px\" \/>                         <\/div>\n          <\/div>\n         \n          <div class=\"box-text text-center\" >\n                <div class=\"box-text-inner\">\n                  <h4 class=\"uppercase\">\n                    <span class=\"person-name\">Dana Tayeb<\/span><br\/>\n                    <span class=\"person-title is-small thin-font op-7\">\n                      Consultante                    <\/span>\n                  <\/h4>\n\t\t\t\t\t\n\n<a href=\"https:\/\/ksapa.org\/fr\/impliquez-vous\/contact\/\" class=\"button primary is-outline\" style=\"border-radius:99px;\">\n\t\t<span>CONTACTEZ NOUS<\/span>\n\t<\/a>\n\n\n\n                <\/div>\n          <\/div>\n    <\/div>\n\n\t\n    \n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center\"  id=\"row-1970840329\">\n\n\n\t<div id=\"col-616634103\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/ksapa.org\/fr\/a-propos\/nos-etudes-de-cas\/\" class=\"button primary lowercase\" style=\"border-radius:99px;\">\n\t\t<span>Nos \u00e9tudes de cas<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1404251902 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":70,"featured_media":10513,"parent":3335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-10512","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engager les clients sur les enjeux sociaux ESG et nourrir la relation<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Ksapa a aid\u00e9 une banque europ\u00e9enne \u00e0 cr\u00e9er des outils ESG sociaux pour am\u00e9liorer les \u00e9changes entre commerciaux et clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engager les clients sur les enjeux sociaux ESG et nourrir la relation\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Ksapa a aid\u00e9 une banque europ\u00e9enne \u00e0 cr\u00e9er des outils ESG sociaux pour am\u00e9liorer les \u00e9changes entre commerciaux et clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/\" \/>\n<meta property=\"og:site_name\" content=\"Ksapa - fr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T13:35:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2025\/06\/pexels-pawel-l-435199-1245055-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@KsapaOrg\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/\",\"name\":\"Engager les clients sur les enjeux sociaux ESG et nourrir la relation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2025\\\/06\\\/pexels-pawel-l-435199-1245055-scaled.jpg\",\"datePublished\":\"2025-06-06T08:17:33+00:00\",\"dateModified\":\"2025-07-02T13:35:44+00:00\",\"description\":\"D\u00e9couvrez comment Ksapa a aid\u00e9 une banque europ\u00e9enne \u00e0 cr\u00e9er des outils ESG sociaux pour am\u00e9liorer les \u00e9changes entre commerciaux et clients.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2025\\\/06\\\/pexels-pawel-l-435199-1245055-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2025\\\/06\\\/pexels-pawel-l-435199-1245055-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Engager les clients sur les enjeux sociaux ESG et nourrir la relation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/analyse-esg-enrichie-renforcer-la-dimension-sociale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c0 propos\",\"item\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Etudes de cas\",\"item\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/a-propos\\\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Engager les clients sur les enjeux sociaux ESG et nourrir la relation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/\",\"name\":\"Ksapa - fr\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#organization\",\"name\":\"ksapa\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/06\\\/icone-ksapa.jpg\",\"contentUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/06\\\/icone-ksapa.jpg\",\"width\":\"442\",\"height\":\"421\",\"caption\":\"ksapa\"},\"image\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/KsapaOrg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Engager les clients sur les enjeux sociaux ESG et nourrir la relation","description":"D\u00e9couvrez comment Ksapa a aid\u00e9 une banque europ\u00e9enne \u00e0 cr\u00e9er des outils ESG sociaux pour am\u00e9liorer les \u00e9changes entre commerciaux et clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/","og_locale":"fr_FR","og_type":"article","og_title":"Engager les clients sur les enjeux sociaux ESG et nourrir la relation","og_description":"D\u00e9couvrez comment Ksapa a aid\u00e9 une banque europ\u00e9enne \u00e0 cr\u00e9er des outils ESG sociaux pour am\u00e9liorer les \u00e9changes entre commerciaux et clients.","og_url":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/","og_site_name":"Ksapa - fr","article_modified_time":"2025-07-02T13:35:44+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2025\/06\/pexels-pawel-l-435199-1245055-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@KsapaOrg","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/","url":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/","name":"Engager les clients sur les enjeux sociaux ESG et nourrir la relation","isPartOf":{"@id":"https:\/\/ksapa.org\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/#primaryimage"},"image":{"@id":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/#primaryimage"},"thumbnailUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2025\/06\/pexels-pawel-l-435199-1245055-scaled.jpg","datePublished":"2025-06-06T08:17:33+00:00","dateModified":"2025-07-02T13:35:44+00:00","description":"D\u00e9couvrez comment Ksapa a aid\u00e9 une banque europ\u00e9enne \u00e0 cr\u00e9er des outils ESG sociaux pour am\u00e9liorer les \u00e9changes entre commerciaux et clients.","breadcrumb":{"@id":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/#primaryimage","url":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2025\/06\/pexels-pawel-l-435199-1245055-scaled.jpg","contentUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2025\/06\/pexels-pawel-l-435199-1245055-scaled.jpg","width":2560,"height":1707,"caption":"Engager les clients sur les enjeux sociaux ESG et nourrir la relation"},{"@type":"BreadcrumbList","@id":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/analyse-esg-enrichie-renforcer-la-dimension-sociale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ksapa.org\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00c0 propos","item":"https:\/\/ksapa.org\/fr\/a-propos\/"},{"@type":"ListItem","position":3,"name":"Etudes de cas","item":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/"},{"@type":"ListItem","position":4,"name":"Engager les clients sur les enjeux sociaux ESG et nourrir la relation"}]},{"@type":"WebSite","@id":"https:\/\/ksapa.org\/fr\/#website","url":"https:\/\/ksapa.org\/fr\/","name":"Ksapa - fr","description":"","publisher":{"@id":"https:\/\/ksapa.org\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ksapa.org\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ksapa.org\/fr\/#organization","name":"ksapa","url":"https:\/\/ksapa.org\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ksapa.org\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/06\/icone-ksapa.jpg","contentUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/06\/icone-ksapa.jpg","width":"442","height":"421","caption":"ksapa"},"image":{"@id":"https:\/\/ksapa.org\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/KsapaOrg"]}]}},"_links":{"self":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/pages\/10512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/comments?post=10512"}],"version-history":[{"count":6,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/pages\/10512\/revisions"}],"predecessor-version":[{"id":10536,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/pages\/10512\/revisions\/10536"}],"up":[{"embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/pages\/3335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/media\/10513"}],"wp:attachment":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/media?parent=10512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}