{"id":4839,"date":"2021-09-13T15:51:00","date_gmt":"2021-09-13T14:51:00","guid":{"rendered":"https:\/\/ksapa.org\/fr\/?page_id=4839"},"modified":"2025-01-11T23:53:52","modified_gmt":"2025-01-11T22:53:52","slug":"etude-de-cas-dynamisation-de-la-chaine-de-valeur-de-la-vanille-a-madagascar","status":"publish","type":"page","link":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/etude-de-cas-dynamisation-de-la-chaine-de-valeur-de-la-vanille-a-madagascar\/","title":{"rendered":"Madagascar: Transformer la fili\u00e8re vanille durablement"},"content":{"rendered":"\n\n  <div class=\"banner has-hover\" id=\"banner-1580130447\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1313115257\" class=\"text-box banner-layer x50 md-x50 lg-x50 y75 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 class=\"uppercase\"><strong>DYNAMISATION DE LA CHAINE DE VALEUR DE LA VANILLE <\/strong>\u00c0 <strong>MADAGASCAR<\/strong><\/h1>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1313115257 {\n  width: 100%;\n}\n#text-box-1313115257 .text-box-content {\n  font-size: 79%;\n}\n@media (min-width:550px) {\n  #text-box-1313115257 {\n    width: 96%;\n  }\n  #text-box-1313115257 .text-box-content {\n    font-size: 100%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1580130447 {\n  padding-top: 350px;\n}\n#banner-1580130447 .bg.bg-loaded {\n  background-image: url(https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2021\/10\/20200716_140222-scaled.jpg);\n}\n#banner-1580130447 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#banner-1580130447 .bg {\n  background-position: 65% 48%;\n}\n<\/style>\n  <\/div>\n\n\n\t<section class=\"section\" id=\"section_356755314\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1823210165\">\n\n\n\t<div id=\"col-149653362\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p class=\"lead\" style=\"text-align: center\">Madagascar est la plus grande productrice de vanille au monde. L\u2019\u00eele seule repr\u00e9sente \u00e0 elle 85% du march\u00e9 mondial. Les bouleversements ont n\u00e9anmoins \u00e9t\u00e9 nombreux ces derniers temps. De la baisse de la qualit\u00e9 de la vanille aux changements dramatiques des conditions climatiques locales, en passant par la flamb\u00e9e des prix et la corruption end\u00e9mique.<\/p>\n<p class=\"lead\" style=\"text-align: center\">Travaillant pour le compte d&rsquo;un client leader dans le secteur de l&rsquo;agroalimentaire et des \u00e9pices, notre expert a particip\u00e9 activement au d\u00e9veloppement d&rsquo;un large \u00e9ventail de programmes \u00e0 impact positif ciblant la r\u00e9silience des cultivateurs de vanille.<\/p>\n<h2 class=\"uppercase\" style=\"text-align: left\">LE D\u00e9FI<\/h2>\n<p>La majeure partie de la production de vanille est concentr\u00e9e dans une zone assez limit\u00e9e mais extr\u00eamement vuln\u00e9rable de l\u2019\u00eele. R\u00e9guli\u00e8rement frapp\u00e9e par des catastrophes climatiques (cyclones, s\u00e9cheresses), cela impacte directement la qualit\u00e9 et la disponibilit\u00e9 de la vanille. Et cela augmente les pressions auxquelles les fabricants et les fournisseurs sont g\u00e9n\u00e9ralement confront\u00e9s. Face \u00e0 ces enjeux, le projet a permis de lever les obstacles suivants :<\/p>\n<ol>\n<li>Travailler au-del\u00e0 des leviers traditionnels de la qualit\u00e9 de la vanille (longueur des gousses, teneur en humidit\u00e9) avec un groupe de 1000 agriculteurs de confiance ;<\/li>\n<li>Assurer la tra\u00e7abilit\u00e9 et la qualit\u00e9 depuis la plantation jusqu&rsquo;au stade de l&#8217;emballage ;<\/li>\n<li>Explorer les m\u00e9canismes de r\u00e9compense bas\u00e9s sur la qualit\u00e9 pour obtenir et maintenir le soutien et la loyaut\u00e9 des agriculteurs ;<\/li>\n<li>Revisiter le processus de maturation gr\u00e2ce \u00e0 l&rsquo;apport d&rsquo;experts afin de stabiliser la qualit\u00e9 du produit de mani\u00e8re coh\u00e9rente.<\/li>\n<\/ol>\n\t<div id=\"gap-1382826307\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1382826307 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h2 class=\"uppercase\" style=\"text-align: left\">NOTRE APPROCHE<\/h2>\n<p>Cet engagement client a amen\u00e9 notre expert \u00e0 adopter une approche de mise en \u0153uvre du programme en 3 \u00e9tapes :<\/p>\n<ol>\n<li><strong>Le diagnostic :<\/strong> La premi\u00e8re \u00e9tape a consist\u00e9 \u00e0 dresser un \u00e9tat des lieux, \u00e0 \u00e9tablir un bilan des pratiques actuelles dans et hors des exploitations et enfin \u00e0 identifier la typographie des agriculteurs. Ceci a abouti \u00e0 une analyse technique du cycle de culture de la vanille et \u00e0 l&rsquo;identification des points chauds de culture directement li\u00e9s \u00e0 Covid-19.<\/li>\n<li><strong>D\u00e9veloppement :<\/strong> Cette seconde \u00e9tape a permis \u00e0 notre expert de valider les messages de formation destin\u00e9s aux vanilliers locaux ainsi que les indicateurs de performance associ\u00e9s. Ainsi, les contenus de la formation ont \u00e9t\u00e9 r\u00e9ajust\u00e9s, en fonction de leurs retours et du contexte local.<\/li>\n<li><strong>Mise en \u0153uvre :<\/strong> La proposition a finalement \u00e9t\u00e9 mise en \u0153uvre \u00e0 grande \u00e9chelle gr\u00e2ce \u00e0 un groupe de 1000 cultivateurs locaux de vanille. En effet, les capacit\u00e9s de formation ont \u00e9t\u00e9 \u00e9tendues \u00e0 d&rsquo;autres agriculteurs et usines, tout en contr\u00f4lant l&rsquo;impact sur la base d&rsquo;indicateurs convenus.<\/li>\n<\/ol>\n\t<div id=\"gap-476840933\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-476840933 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h1><span style=\"font-size: 23.04px;text-transform: uppercase\" data-text-color=\"primary\">LES R\u00e9SULTATS ET PROCHAINES \u00e9TAPES<\/span><\/h1>\n<p>Notre expert s&rsquo;est associ\u00e9 \u00e0 des partenaires strat\u00e9giques et \u00e0 des organisations \u00e0 but non lucratif pour combiner l&rsquo;expertise requise en mati\u00e8re d&rsquo;agronomie, de technologie, de gestion de la cha\u00eene d&rsquo;approvisionnement et de certification. Cette approche multidimensionnelle s&rsquo;est av\u00e9r\u00e9e essentielle pour une op\u00e9rationnalisation r\u00e9ussie du programme. Celui-ci a en effet abouti au renforcement de l&rsquo;int\u00e9gration des femmes c\u00e9libataires et des jeunes en \u00e2ge de travailler dans le secteur de la vanille. Cela a \u00e9t\u00e9 rendu possible par le d\u00e9veloppement d&rsquo;une \u00ab\u00a0Maison de la famille rurale\u00a0\u00bb pour partager les connaissances et favoriser l&rsquo;inclusion sociale.<\/p>\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" ><\/div><\/div>\n\n<div class=\"row\"  id=\"row-1915822118\">\n\n\n\t<div id=\"col-1593670446\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>En savoir plus<\/h2>\n\t<div id=\"gap-23663857\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-23663857 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-601486197\">\n\n\n\t<div id=\"col-1355951726\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 style=\"text-align: center\"><a href=\"https:\/\/ksapa.org\/fr\/mobiliser\/blog\/\">Article de blog<\/a><\/h3>\n\n  <div class=\"banner has-hover\" 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chains<\/a><\/h2>\n<a href=\"https:\/\/ksapa.org\/fr\/le-zero-deforestation-passe-par-la-performance-sociale-des-supply-chains\/\" target=\"_self\" class=\"button white is-outline\"  >\n    <span>Lire la suite<\/span>\n  <\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-563078987 {\n  width: 80%;\n}\n#text-box-563078987 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1303000336 {\n  padding-top: 250px;\n}\n#banner-1303000336 .bg.bg-loaded {\n  background-image: url(https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/06\/impact-investing-ksapa-programs-trust-681x400.jpg);\n}\n#banner-1303000336 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1974698875\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  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href=\"https:\/\/ksapa.org\/activate\/sutti-scale-up-training-traceability-impact\/\">Scale-Up, Training, Traceability and Impact initiative<\/a><\/h2>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1802747360 {\n  width: 81%;\n}\n#text-box-1802747360 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-368759486 {\n  padding-top: 250px;\n}\n#banner-368759486 .bg.bg-loaded {\n  background-image: url(https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2021\/04\/investment-5241253_640.jpg);\n}\n#banner-368759486 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-158226648\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n    <div class=\"box has-hover has-hover box-text-bottom\" >\n\n                  <div 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<h4 class=\"uppercase\">\n                    <span class=\"person-name\">Hatim Issoufaly<\/span><br\/>\n                    <span class=\"person-title is-small thin-font op-7\">\n                      Directeur des programmes                    <\/span>\n                  <\/h4>\n                                  \n\n<a href=\"https:\/\/ksapa.org\/fr\/impliquez-vous\/contact\/\" target=\"_self\" class=\"button primary is-outline\"  style=\"border-radius:99px;\">\n    <span>CONTACTEZ NOUS<\/span>\n  <\/a>\n\n\n\n                <\/div>\n          <\/div>\n    <\/div>\n\n    \n    \n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center\"  id=\"row-1095638268\">\n\n\n\t<div id=\"col-1749928067\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/ksapa.org\/fr\/a-propos\/nos-etudes-de-cas\/\" target=\"_self\" class=\"button primary lowercase\"  style=\"border-radius:99px;\">\n    <span>Nos \u00e9tudes de cas<\/span>\n  <\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_356755314 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":70,"featured_media":5542,"parent":3335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-4839","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madagascar: Transformer la fili\u00e8re vanille durablement<\/title>\n<meta name=\"description\" content=\"Nos experts chez Ksapa ont accompagn\u00e9 un leader de l&#039;agroalimentaire pour renforcer 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