{"id":6861,"date":"2022-10-10T12:21:19","date_gmt":"2022-10-10T11:21:19","guid":{"rendered":"https:\/\/ksapa.org\/fr\/?page_id=6861"},"modified":"2025-01-11T14:13:14","modified_gmt":"2025-01-11T13:13:14","slug":"banque-et-esg-innovation-produits-durables-dans-la-finance","status":"publish","type":"page","link":"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/banque-et-esg-innovation-produits-durables-dans-la-finance\/","title":{"rendered":"Banque et ESG : Innovation produits durables dans la finance"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-banque-et-esg-innovation-produits-durables-dans-la-finance\">Banque et ESG : Innovation produits durables dans la finance<\/h1>\n\n\n\n\n  <div class=\"banner has-hover\" id=\"banner-490083045\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1374059352\" class=\"text-box banner-layer x50 md-x50 lg-x50 y80 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 class=\"uppercase\">bnp bcef (banque commerciale en france)<\/h1>\n<div class=\"is-divider divider clearfix\" style=\"background-color:rgb(255, 255, 255);\"><\/div>\n\n<h2 class=\"uppercase thin-font\" style=\"text-align: center;\"><strong>Comment une Banque de D\u00e9tail INTERNATIONALE Transforme ses Produits gr\u00e2ce A la Durabilit\u00e9<\/strong><\/h2>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1374059352 {\n  width: 100%;\n}\n#text-box-1374059352 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-490083045 {\n  padding-top: 350px;\n}\n#banner-490083045 .bg.bg-loaded {\n  background-image: url(https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2022\/10\/pexels-photomix-company-242492-1-scaled.jpg);\n}\n#banner-490083045 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#banner-490083045 .bg {\n  background-position: 53% 100%;\n}\n<\/style>\n  <\/div>\n\n\n\t<section class=\"section\" id=\"section_2003518567\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-56261060\">\n\n\n\t<div id=\"col-784029425\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row\"  id=\"row-1844116529\">\n\n\n\t<div id=\"col-1845744391\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p class=\"lead\" style=\"text-align: center;\">D\u00e9couvrez comment une banque du top 10 mondial utilise la veille ESG pour cr\u00e9er des produits bancaires innovants et durables dans ses activit\u00e9s de d\u00e9tail. M\u00e9thodologie et r\u00e9sultats concrets.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<h2 class=\"font-600 text-xl font-bold\" style=\"text-align: left;\">R\u00e9sum\u00e9<\/h2>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Les institutions bancaires \u00e9voluent rapidement pour int\u00e9grer les crit\u00e8res environnementaux, sociaux et de gouvernance (ESG) dans leurs activit\u00e9s et leurs offres clients. Face \u00e0 l&rsquo;acc\u00e9l\u00e9ration des transformations strat\u00e9giques, les banques doivent faire \u00e9voluer leurs mod\u00e8les d&rsquo;affaires pour g\u00e9n\u00e9rer un impact environnemental et social positif tout en pr\u00e9servant leur avantage concurrentiel. L&rsquo;innovation produit \u00e0 impact positif est devenue non seulement essentielle, mais aussi un moteur cl\u00e9 de l&rsquo;\u00e9volution du secteur bancaire \u00e0 l&rsquo;\u00e9coute des besoins des clients, d&rsquo;une compr\u00e9hension des risques \u00e0 constamment remettre \u00e0 jour, et des \u00e9volutions r\u00e9glementaires.<\/p>\n<h2 class=\"font-600 text-xl font-bold\" style=\"text-align: left;\">Aper\u00e7u du projet : Veille strat\u00e9gique et id\u00e9ation pour une banque du top 10 mondial<\/h2>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Notre client, l&rsquo;une des principales institutions bancaires mondiales, souhaitait mettre en place une veille approfondie des tendances et innovations en mati\u00e8re de durabilit\u00e9 pour sa banque de d\u00e9tail. Le p\u00e9rim\u00e8tre couvrait les services aux particuliers, professionnels et entreprises, autour de cinq piliers strat\u00e9giques :<\/p>\n<ol class=\"-mt-1 &#091;li>&amp;]:mt-2 list-disc space-y-2 pl-8&Prime; style=\u00a0\u00bbtext-align: left;\u00a0\u00bb>\n<li class=\"whitespace-normal break-words\">Initiatives d&rsquo;inclusion sociale et impact<\/li>\n<li class=\"whitespace-normal break-words\">Programmes et produits de transition \u00e9nerg\u00e9tique<\/li>\n<li class=\"whitespace-normal break-words\">Solutions bancaires d&rsquo;\u00e9conomie circulaire<\/li>\n<li class=\"whitespace-normal break-words\">Mesures de protection de la biodiversit\u00e9<\/li>\n<li class=\"whitespace-normal break-words\">Opportunit\u00e9s d&rsquo;investissement durable<\/li>\n<\/ol>\n<h2 class=\"font-600 text-xl font-bold\" style=\"text-align: left;\">Notre approche<\/h2>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Nous avons d\u00e9velopp\u00e9 un dispositif de veille multidimensionnel analysant :<\/p>\n<ul class=\"-mt-1 &#091;li>&amp;]:mt-2 list-disc space-y-2 pl-8&Prime; style=\u00a0\u00bbtext-align: left;\u00a0\u00bb>\n<li class=\"whitespace-normal break-words\">L&rsquo;intelligence concurrentielle sur les produits bancaires durables<\/li>\n<li class=\"whitespace-normal break-words\">Les innovations Fintech for Good<\/li>\n<li class=\"whitespace-normal break-words\">Les tendances \u00e9mergentes et signaux faibles en durabilit\u00e9<\/li>\n<li class=\"whitespace-normal break-words\">Les opportunit\u00e9s commerciales \u00e0 impact positif<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\" style=\"text-align: left;\">Sources d&rsquo;information et analyse<\/h3>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Notre syst\u00e8me de veille int\u00e8gre des donn\u00e9es issues de :<\/p>\n<ul class=\"-mt-1 &#091;li>&amp;]:mt-2 list-disc space-y-2 pl-8&Prime; style=\u00a0\u00bbtext-align: left;\u00a0\u00bb>\n<li class=\"whitespace-normal break-words\">M\u00e9dias financiers sp\u00e9cialis\u00e9s<\/li>\n<li class=\"whitespace-normal break-words\">Presse g\u00e9n\u00e9raliste<\/li>\n<li class=\"whitespace-normal break-words\">Publications acad\u00e9miques<\/li>\n<li class=\"whitespace-normal break-words\">Forums d&rsquo;innovation et m\u00e9dias sociaux<\/li>\n<li class=\"whitespace-normal break-words\">\u00c9v\u00e9nements sectoriels bancaires<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\" style=\"text-align: left;\">Axes prioritaires de la veille mise en place<\/h3>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Le syst\u00e8me de veille suit sp\u00e9cifiquement :<\/p>\n<ol class=\"-mt-1 &#091;li>&amp;]:mt-2 list-decimal space-y-2 pl-8&Prime; style=\u00a0\u00bbtext-align: left;\u00a0\u00bb>\n<li class=\"whitespace-normal break-words\">Les tendances durables \u00e9mergentes impactant la banque de d\u00e9tail<\/li>\n<li class=\"whitespace-normal break-words\">Les annonces strat\u00e9giques et initiatives innovantes<\/li>\n<li class=\"whitespace-normal break-words\">Les signaux d&rsquo;\u00e9volution du march\u00e9<\/li>\n<li class=\"whitespace-normal break-words\">Les opportunit\u00e9s de nouveaux produits bancaires durables<\/li>\n<\/ol>\n<p>C&rsquo;est toute l&rsquo;expertise des consultants de Ksapa de non seulement calibrer, mais aussi filtrer les informations et traduire leur pertinence pour le client, compte tenu de ses priorit\u00e9s strat\u00e9giques, son portefeuille produit et ses points forts \/ faibles aupr\u00e8s de sa base de clients.<\/p>\n<h2 class=\"font-600 text-xl font-bold\" style=\"text-align: left;\">Impacts de cette veille strat\u00e9gique pour le client<\/h2>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Ce dispositif de veille sert d&rsquo;outil strat\u00e9gique pour :<\/p>\n<ul class=\"-mt-1 &#091;li>&amp;]:mt-2 list-disc space-y-2 pl-8&Prime; style=\u00a0\u00bbtext-align: left;\u00a0\u00bb>\n<li class=\"whitespace-normal break-words\">Orienter les strat\u00e9gies de d\u00e9veloppement produit<\/li>\n<li class=\"whitespace-normal break-words\">Identifier les opportunit\u00e9s d&rsquo;innovation<\/li>\n<li class=\"whitespace-normal break-words\">Fa\u00e7onner les offres bancaires durables<\/li>\n<li class=\"whitespace-normal break-words\">Soutenir la planification commerciale sur 5 ans<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\" style=\"text-align: left;\">R\u00e9sultats pour le client<\/h2>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Cette initiative strat\u00e9gique permet \u00e0 notre client de :<\/p>\n<ul class=\"-mt-1 &#091;li>&amp;]:mt-2 list-disc space-y-2 pl-8&Prime; style=\u00a0\u00bbtext-align: left;\u00a0\u00bb>\n<li class=\"whitespace-normal break-words\">Anticiper les tendances en mati\u00e8re de durabilit\u00e9<\/li>\n<li class=\"whitespace-normal break-words\">Int\u00e9grer les crit\u00e8res ESG dans le d\u00e9veloppement produit<\/li>\n<li class=\"whitespace-normal break-words\">Renforcer son positionnement march\u00e9 via des offres durables<\/li>\n<li class=\"whitespace-normal break-words\">Stimuler l&rsquo;innovation en r\u00e9ponse aux \u00e9volutions du march\u00e9<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\" style=\"text-align: left;\">Int\u00e9grez les enjeux ESG \u00e0 votre strat\u00e9gie commerciale bancaire<\/h2>\n<p>Pourquoi ne pas vous inspirer de cette initiative pour appr\u00e9hender et faire \u00e9voluer votre propre offre de services financiers ?<\/p>\n<h3 class=\"font-600 text-lg font-bold\" style=\"text-align: left;\">Vous \u00eates cadre dirigeant de business unit offrant des services financiers ?<\/h3>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Pr\u00eat \u00e0 renforcer vos capacit\u00e9s de veille en durabilit\u00e9 et appr\u00e9hender les applications dans votre offre de produits ? \u00c9changeons sur :<\/p>\n<ul class=\"-mt-1 &#091;li>&amp;]:mt-2 list-disc space-y-2 pl-8&Prime; style=\u00a0\u00bbtext-align: left;\u00a0\u00bb>\n<li class=\"whitespace-normal break-words\">Le d\u00e9veloppement de votre dispositif de veille ESG<\/li>\n<li class=\"whitespace-normal break-words\">L&rsquo;identification d&rsquo;opportunit\u00e9s durables en mati\u00e8re de services financiers apportant de la valeur \u00e0 vos clients tout en assurant la conformit\u00e9 r\u00e9glementaire<\/li>\n<li class=\"whitespace-normal break-words\">La transformation de votre portefeuille produits<\/li>\n<\/ul>\n<h3 class=\"font-600 text-lg font-bold\" style=\"text-align: left;\">Vous travailler dans une fonction RSE au sein d&rsquo;une organisation offrant des services financiers de d\u00e9tail ?<\/h3>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Vous souhaitez comparer votre veille ESG aux leaders du secteur ? D\u00e9couvrez notre m\u00e9thodologie d&rsquo;id\u00e9ation captant les tendances, calibrant les filtres selon vos besoins, et animant un dispositif interne d&rsquo;id\u00e9ation. Demandez une d\u00e9monstration.<\/p>\n<h3 class=\"font-600 text-lg font-bold\" style=\"text-align: left;\">Vous travaillez au sein d&rsquo;une \u00e9quipe innovation produit ?<\/h3>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Envie de d\u00e9velopper de nouveaux produits financiers tenant mieux compte des enjeux environnrmentaux et aussi sociaux ? \u00c9changer avec nos Experts<\/p>\n<h2 class=\"font-600 text-lg font-bold\" style=\"text-align: left;\">Lancez la transformation durable de votre offre de services financiers<\/h2>\n<p class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\">Transformez l&rsquo;approche ESG de votre offre de services financiers avec notre m\u00e9thodologie \u00e9prouv\u00e9e. Notre \u00e9quipe d&rsquo;experts en services financiers et durabilit\u00e9 est pr\u00eate \u00e0 vous accompagner dans l&rsquo;\u00e9volution du paysage financier durable.<\/p>\n<ul>\n<li>Contactez notre \u00c9quipe ESG et demandez une d\u00e9monstration<\/li>\n<li class=\"whitespace-pre-wrap break-words\" style=\"text-align: left;\"><a href=\"https:\/\/ksapa.org\/advocate\/newsletter\/\">Abonnez vous \u00e0 notre newsletter mensuelle<\/a> et parcourez nos blogs<\/li>\n<\/ul>\n\t<div id=\"gap-1993324710\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1993324710 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" ><\/div><\/div>\n\n<div class=\"row\"  id=\"row-2096832039\">\n\n\n\t<div id=\"col-1115203360\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>En savoir plus<\/h2>\n\t<div id=\"gap-539064502\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-539064502 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1692801669\">\n\n\n\t<div id=\"col-2099801315\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h3 style=\"text-align: center\"><a href=\"https:\/\/ksapa.org\/fr\/mobiliser\/blog\/\">Article de blog<\/a><\/h3>\n\n  <div class=\"banner has-hover bg-zoom\" id=\"banner-423941488\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/ksapa.org\/fr\/innover-dans-linvestissement-pour-renforcer-lautonomisation-des-femmes\/\"  ><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div 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href=\"https:\/\/ksapa.org\/fr\/conseiller\/finance-durable-impact-et-esg\/\"  ><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-347202070\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h2 class=\"uppercase\"><a href=\"https:\/\/ksapa.org\/fr\/conseiller\/finance-durable-impact-et-esg\/\">FINANCE DURABLE, IMPACT ET ESG<\/a><\/h2>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-347202070 {\n  width: 60%;\n}\n#text-box-347202070 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-354420205 {\n  padding-top: 250px;\n}\n#banner-354420205 .bg.bg-loaded {\n  background-image: url(https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2021\/09\/pexels-photo-2529179-320x400.jpeg);\n}\n#banner-354420205 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2135863992\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n    <div class=\"box has-hover has-hover box-text-bottom\" >\n\n                  <div class=\"box-image \" style=\"width:45%;\">\n           <div class=\"box-image-inner image-cover\" style=\"border-radius:100%;padding-top:100%;\">\n              <img decoding=\"async\" width=\"528\" height=\"505\" src=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2023\/02\/Raphael-Hara.jpg\" class=\"attachment- size-\" alt=\"Raphael Hara - Ksapa\" srcset=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2023\/02\/Raphael-Hara.jpg 528w, https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2023\/02\/Raphael-Hara-418x400.jpg 418w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>                         <\/div>\n          <\/div>\n         \n          <div class=\"box-text text-center\" >\n                <div class=\"box-text-inner\">\n                  <h4 class=\"uppercase\">\n                    <span class=\"person-name\">Raphael Hara<\/span><br\/>\n                    <span class=\"person-title is-small thin-font op-7\">\n                      Directeur g\u00e9n\u00e9ral et cofondateur                    <\/span>\n                  <\/h4>\n                                  \n\n<a href=\"https:\/\/ksapa.org\/fr\/impliquez-vous\/contact\/\" target=\"_self\" class=\"button primary is-outline\"  style=\"border-radius:99px;\">\n    <span>CONTACTEZ NOUS<\/span>\n  <\/a>\n\n\n\n                <\/div>\n          <\/div>\n    <\/div>\n\n    \n    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finance<\/p>\n","protected":false},"author":70,"featured_media":6864,"parent":3335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-6861","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banque et ESG : Innovation produits durables dans la finance<\/title>\n<meta name=\"description\" content=\"Une banque internationale transforme son offre avec l&#039;ESG : \u00e9tude de cas sur l&#039;innovation de produits financiers durables\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ksapa.org\/fr\/a-propos\/etudes-de-cas-du-defi-esg-vers-la-transformation-odd-durable\/banque-et-esg-innovation-produits-durables-dans-la-finance\/\" 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