{"id":343,"date":"2019-02-17T15:30:42","date_gmt":"2019-02-17T14:30:42","guid":{"rendered":"https:\/\/inclusive-resilient.org\/?p=343"},"modified":"2025-10-06T16:59:13","modified_gmt":"2025-10-06T15:59:13","slug":"loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general","status":"publish","type":"post","link":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/","title":{"rendered":"#LoiPacte: La comp\u00e9titivit\u00e9 des entreprises passe par une incitation \u00e0 concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cet article mis \u00e0 jour a initialement \u00e9t\u00e9 publi\u00e9 sur Linkedin <a rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.linkedin.com\/pulse\/loipacte-la-comp%C3%A9titivit%C3%A9-des-entreprises-passe-par-une-baddache\/\" target=\"_blank\">ici<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La crise de 2007 a montr\u00e9 les errements du capitalisme financier et les d\u00e9g\u00e2ts provoqu\u00e9s par la maximisation du profit \u00e0 court terme. Le scandale Lactalis 10 ans plus tard alimente la suite d\u2019\u00e9pisodes participant \u00e0 isoler l\u2019entreprise du reste de la soci\u00e9t\u00e9, \u00e0&nbsp;<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.edelman.com\/trust-barometer\" target=\"_blank\"><strong>d\u00e9grader continuellement sa cr\u00e9dibilit\u00e9&nbsp;<\/strong><\/a><strong>aupr\u00e8s de ses salari\u00e9s, de ses clients et du grand public. Quel chef d\u2019entreprise peut s\u00e9rieusement esp\u00e9rer alimenter la comp\u00e9titivit\u00e9 de son outil \u00e9conomique sans s\u2019adapter \u00e0 ce contexte de d\u00e9fiance majeure et persistante?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.&nbsp;&nbsp;L\u2019entreprise r\u00e9ussit lorsqu\u2019elle est au service de ses march\u00e9s et de ses clients. Pas lorsqu\u2019elle campe sur ses int\u00e9r\u00eats personnels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La loi Pacte (plan d\u2019action pour la croissance et la transformation des entreprises) offre l\u2019occasion de renouveler en profondeur les principes sous-tendant les m\u00e9thodes de management autour d\u2019une id\u00e9e simple: l\u2019entreprise r\u00e9ussit lorsqu\u2019elle est au service de ses march\u00e9s et de ses clients. Pas dans un comportement pr\u00e9dateur vis-\u00e0-vis de ses march\u00e9s et de ses clients!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La question environnementale est un bon exemple. Depuis 30 ans, les signaux convergents sont alarmant en mati\u00e8re de pollution de l\u2019air. Depuis 15 ans l\u2019urgence climatique s\u2019impose de mani\u00e8re exponentielle dans les d\u00e9bats publics, la mobilisation financi\u00e8re et les attentes des salari\u00e9s comme des clients.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/resilients.xk-consulting.fr\/wp-content\/uploads\/2019\/02\/Clean-200.png\" alt=\"\" class=\"wp-image-321\" \/><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Ce sch\u00e9ma montre que la performance boursi\u00e8re d\u2019une s\u00e9lection d\u2019entreprises investissant massivement sur \u00ab&nbsp;les \u00e9nergies propres&nbsp;\u00bb est nettement sup\u00e9rieure \u00e0 une s\u00e9lection d\u2019entreprises dont le mod\u00e8le reste principalement tourn\u00e9 vers les \u00e9nergies fossiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise qui comprend que le monde change et fait \u00e9voluer son offre de services pour r\u00e9pondre aux attentes sociales et environnementales de ses march\u00e9s fait de l\u2019innovation, de la comp\u00e9titivit\u00e9. Le sch\u00e9ma montrent m\u00eame que cela peut se valoriser en bourse\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.&nbsp;&nbsp;Inciter les entreprises \u00e0 int\u00e9grer la complexit\u00e9 environnementale et sociale de ses march\u00e9s et produits est un outil de comp\u00e9titivit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour comprendre un monde en pleine mutation, et transposer cette nouvelle complexit\u00e9 dans la r\u00e9alit\u00e9 de l\u2019entreprise, il faut de l\u2019expertise, de la gouvernance et des processus.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Une direction d\u2019entreprise ne peut tout simplement pas arriver seule, sans s\u2019appuyer sur une gouvernance modernis\u00e9e, \u00e0 appr\u00e9hender et int\u00e9grer la complexit\u00e9 environnementale et sociale dans sa strat\u00e9gie et ses programmes.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Parce qu\u2019il y a des questions que ses cadres et collaborateurs ne se posent jamais. Parce que les probl\u00e9matiques sont transverses et qu\u2019il est difficile de consolider une vision globale et locale des probl\u00e8mes. Parce que les signaux faibles sont \u00e9cart\u00e9s justement parce qu\u2019ils sont faibles, alors qu\u2019ils peuvent se r\u00e9v\u00e9ler infiniment plus critiques pour l\u2019avenir de l\u2019entreprise que des signaux fort relay\u00e9s par les personnes de pouvoir dans l\u2019entreprise\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise, quelque soit sa taille, a besoin de b\u00e9n\u00e9ficier d\u2019une vision \u00e0 360&nbsp;degr\u00e9s de son activit\u00e9, dans toutes les dimensions \u00e9conomiques, sociales et environnementales de ses activit\u00e9s. Le livre&nbsp;<a href=\"http:\/\/www.editions-harmattan.fr\/index.asp?navig=catalogue&amp;obj=livre&amp;no=18415\" target=\"_blank\" rel=\"noreferrer noopener\">Entreprises et ONG \u2013 L\u2019innovation par la coop\u00e9ration (2004)<\/a>introduisait d\u00e9j\u00e0 au concept de syst\u00e8me nerveux soci\u00e9tal n\u00e9cessaire \u00e0 la modernisation du pilotage manag\u00e9rial de toute entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Mettre les parties prenantes en face de nouvelles responsabilit\u00e9s juridiques sociales et environnementales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9ponse, les discussions actuelles sur la r\u00e9forme d\u2019un code civil r\u00e9dig\u00e9 il y a plus de 200 ans pour l\u2019adapter aux \u00e9volutions de la soci\u00e9t\u00e9 sont int\u00e9ressantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conserver le statut actuel, c\u2019est sanctuariser une gouvernance d\u2019entreprise inadapt\u00e9e au monde d\u2019aujourd\u2019hui. C\u2019est refuser d\u2019inciter toutes les entreprises \u00e0 int\u00e9grer les questions environnementales et sociales comme levier d\u2019innovation et de comp\u00e9titivit\u00e9 pour laisser ces questions complexes \u00e0 une poign\u00e9e de leaders sans tenter d\u2019en faire un mouvement historique. C\u2019est exposer les entreprises \u00e0 des risques juridiques nouveaux \u2013 par exemple port\u00e9s par les questions climatiques ou droits de l\u2019Homme \u2013 sans inciter les entreprises et notamment les plus petites \u00e0 moderniser leur syst\u00e8me de gouvernance et de management pour mieux appr\u00e9hender les sujets et nourrir leur comp\u00e9titivit\u00e9 autour des questions environnementales et sociales servant l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral<\/li><li>Modifier les articles 1832 et 1833 du code civil, c\u2019est forcer la gouvernance d\u2019entreprise \u00e0 se moderniser et entrer de plain pied dans la complexit\u00e9 du 21e si\u00e8cle. Pour autant cela n\u2019a aucun sens si c\u2019est prescriptif sans laisser l\u2019entreprise, selon sa taille et ses enjeux, clarifier le type de nouvelle gouvernance \u00e9largie dont elle a besoin. Surtout, il s\u2019agit alors \u00e9galement de pr\u00e9ciser la responsabilit\u00e9 juridique \u00e0 donner \u00e0 des parties prenantes vis-\u00e0-vis de l\u2019entreprise sur les questions environnementales, sociales et soci\u00e9tales: actionnaires et clients par exemple.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Le plus important dans ce d\u00e9bat: quelle responsabilit\u00e9 juridique donner non pas seulement \u00e0 l\u2019entreprise mais \u00e9galement \u00e0 ses parties prenantes? Responsabiliser l\u2019actionnaire pour qu\u2019il exige de la r\u00e9silience climatique l\u00e0 o\u00f9 il investit. Responsabiliser le client pour qu\u2019il exige des produits et services servant l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">4. Loi Pacte. Nouvelle gouvernance incitant les entreprises \u00e0 cr\u00e9er de la comp\u00e9titivit\u00e9 alliant rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9sormais, dans une soci\u00e9t\u00e9 qui en appelle \u00e0 la transparence et entend r\u00e9inventer la rencontre entre les entreprises, les marques et leurs publics en s\u2019appuyant sur de nouvelles formes de dialogue \u2013 dont le d\u00e9veloppement durable est une tendance lourde \u2013 les entreprises doivent apprendre \u00e0 d\u00e9finir des modes de d\u00e9cision et de dialogue passant d\u2019un flux essentiellement descendant \u00e0 un r\u00e9seau multi \u00e9metteurs et multi r\u00e9cepteurs. Le l\u00e9gislateur doit moderniser la gouvernance, mais aussi la responsabilit\u00e9 juridique des parties prenantes pour cr\u00e9er l\u2019\u00e9cosyst\u00e8me n\u00e9cessaire porteur de rentabilit\u00e9 et d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral \u00e0 la fois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Allemagne a cherch\u00e9 \u00e0 faire \u00e9voluer le \u00ab&nbsp;Made in Germany&nbsp;\u00bb pour y int\u00e9grer une qualit\u00e9 environnementale et sociale plus forte. La loi Pacte offre une opportunit\u00e9 de surfer sur le \u00ab&nbsp;France is back&nbsp;\u00bb et ancrer la responsabilit\u00e9 sociale et environnementale des entreprises comme levier de comp\u00e9titivit\u00e9 d\u2019une qualit\u00e9 \u00ab&nbsp;Made in France&nbsp;\u00bb capable de r\u00e9ussir \u00e0 l\u2019international.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La loi Pacte associe comp\u00e9titivit\u00e9 et RSE pour aider les entreprises \u00e0 restaurer la confiance en contexte de crise environnementale et sociale majeure<\/p>\n","protected":false},"author":2,"featured_media":49,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2695,131],"tags":[451,135,136,137,139,406,142,143,2809,145,146,2805,2780,404,147,2746,148,150],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loi-pacte","category-resilience","tag-approche-collaborative","tag-climat","tag-competitivite","tag-conseil-dadministration","tag-developpement-durable","tag-esg","tag-externalites","tag-france","tag-gouvernance","tag-inegalites","tag-leadership","tag-loi-pacte","tag-management","tag-odd-objectifs-de-developpement-durable","tag-partie-prenante","tag-parties-prenantes","tag-rse","tag-transparence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LoiPacte: concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral pour nourrir la comp\u00e9titivit\u00e9<\/title>\n<meta name=\"description\" content=\"La loi Pacte associe comp\u00e9titivit\u00e9 et RSE pour aider les entreprises \u00e0 restaurer la confiance en contexte de crise environnementale et sociale majeure\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LoiPacte: concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral pour nourrir la comp\u00e9titivit\u00e9\" \/>\n<meta property=\"og:description\" content=\"La loi Pacte associe comp\u00e9titivit\u00e9 et RSE pour aider les entreprises \u00e0 restaurer la confiance en contexte de crise environnementale et sociale majeure\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/\" \/>\n<meta property=\"og:site_name\" content=\"Ksapa - fr\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-17T14:30:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T15:59:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Farid Baddache\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Fbaddache\" \/>\n<meta name=\"twitter:site\" content=\"@KsapaOrg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farid Baddache\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/\"},\"author\":{\"name\":\"Farid Baddache\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#\\\/schema\\\/person\\\/6ffa2e58ba12677630e61208fae8593a\"},\"headline\":\"#LoiPacte: La comp\u00e9titivit\u00e9 des entreprises passe par une incitation \u00e0 concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral\",\"datePublished\":\"2019-02-17T14:30:42+00:00\",\"dateModified\":\"2025-10-06T15:59:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/\"},\"wordCount\":1121,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/02\\\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg\",\"keywords\":[\"approche collaborative\",\"Climat\",\"Comp\u00e9titivit\u00e9\",\"Conseil d\u2019Administration\",\"D\u00e9veloppement Durable\",\"ESG\",\"Externalit\u00e9s\",\"France\",\"gouvernance\",\"In\u00e9galit\u00e9s\",\"Leadership\",\"loi pacte\",\"management\",\"ODD - Objectifs de D\u00e9veloppement Durable\",\"Partie prenante\",\"parties prenantes\",\"RSE\",\"Transparence\"],\"articleSection\":[\"Loi Pacte\",\"R\u00e9silience\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/\",\"name\":\"LoiPacte: concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral pour nourrir la comp\u00e9titivit\u00e9\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/02\\\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg\",\"datePublished\":\"2019-02-17T14:30:42+00:00\",\"dateModified\":\"2025-10-06T15:59:13+00:00\",\"description\":\"La loi Pacte associe comp\u00e9titivit\u00e9 et RSE pour aider les entreprises \u00e0 restaurer la confiance en contexte de crise environnementale et sociale majeure\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/02\\\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg\",\"contentUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/02\\\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg\",\"width\":650,\"height\":432,\"caption\":\"Loi Pacte: La comp\u00e9titivit\u00e9 des entreprises passe par une incitation \u00e0 concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#LoiPacte: La comp\u00e9titivit\u00e9 des entreprises passe par une incitation \u00e0 concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/\",\"name\":\"Ksapa - fr\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#organization\",\"name\":\"ksapa\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/06\\\/icone-ksapa.jpg\",\"contentUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/06\\\/icone-ksapa.jpg\",\"width\":\"442\",\"height\":\"421\",\"caption\":\"ksapa\"},\"image\":{\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/KsapaOrg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/#\\\/schema\\\/person\\\/6ffa2e58ba12677630e61208fae8593a\",\"name\":\"Farid Baddache\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/02\\\/farid-baddache-blog-auteur-resilience-impact-inclusion.jpg\",\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/02\\\/farid-baddache-blog-auteur-resilience-impact-inclusion.jpg\",\"contentUrl\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2019\\\/02\\\/farid-baddache-blog-auteur-resilience-impact-inclusion.jpg\",\"caption\":\"Farid Baddache\"},\"description\":\"CEO and Co-Founder of Ksapa. Member of sustainability boards at major industrial groups and impact investment committees. Drawing on 25 years of experience working with multinationals, mid-size and small businesses across value chains, governments, and international organizations, Farid Baddache focuses on integrating human rights, climate, and ESG governance as drivers of business resilience and competitiveness. Author of several books on sustainability and responsible business. Connect on Bluesky @faridbaddache.bsky.social\",\"sameAs\":[\"http:\\\/\\\/www.ksapa.org\",\"https:\\\/\\\/x.com\\\/Fbaddache\"],\"url\":\"https:\\\/\\\/ksapa.org\\\/fr\\\/author\\\/faridb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LoiPacte: concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral pour nourrir la comp\u00e9titivit\u00e9","description":"La loi Pacte associe comp\u00e9titivit\u00e9 et RSE pour aider les entreprises \u00e0 restaurer la confiance en contexte de crise environnementale et sociale majeure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/","og_locale":"fr_FR","og_type":"article","og_title":"LoiPacte: concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral pour nourrir la comp\u00e9titivit\u00e9","og_description":"La loi Pacte associe comp\u00e9titivit\u00e9 et RSE pour aider les entreprises \u00e0 restaurer la confiance en contexte de crise environnementale et sociale majeure","og_url":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/","og_site_name":"Ksapa - fr","article_published_time":"2019-02-17T14:30:42+00:00","article_modified_time":"2025-10-06T15:59:13+00:00","og_image":[{"width":650,"height":432,"url":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg","type":"image\/jpeg"}],"author":"Farid Baddache","twitter_card":"summary_large_image","twitter_creator":"@Fbaddache","twitter_site":"@KsapaOrg","twitter_misc":{"\u00c9crit par":"Farid Baddache","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#article","isPartOf":{"@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/"},"author":{"name":"Farid Baddache","@id":"https:\/\/ksapa.org\/fr\/#\/schema\/person\/6ffa2e58ba12677630e61208fae8593a"},"headline":"#LoiPacte: La comp\u00e9titivit\u00e9 des entreprises passe par une incitation \u00e0 concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral","datePublished":"2019-02-17T14:30:42+00:00","dateModified":"2025-10-06T15:59:13+00:00","mainEntityOfPage":{"@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/"},"wordCount":1121,"commentCount":0,"publisher":{"@id":"https:\/\/ksapa.org\/fr\/#organization"},"image":{"@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#primaryimage"},"thumbnailUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg","keywords":["approche collaborative","Climat","Comp\u00e9titivit\u00e9","Conseil d\u2019Administration","D\u00e9veloppement Durable","ESG","Externalit\u00e9s","France","gouvernance","In\u00e9galit\u00e9s","Leadership","loi pacte","management","ODD - Objectifs de D\u00e9veloppement Durable","Partie prenante","parties prenantes","RSE","Transparence"],"articleSection":["Loi Pacte","R\u00e9silience"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/","url":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/","name":"LoiPacte: concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral pour nourrir la comp\u00e9titivit\u00e9","isPartOf":{"@id":"https:\/\/ksapa.org\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#primaryimage"},"image":{"@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#primaryimage"},"thumbnailUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg","datePublished":"2019-02-17T14:30:42+00:00","dateModified":"2025-10-06T15:59:13+00:00","description":"La loi Pacte associe comp\u00e9titivit\u00e9 et RSE pour aider les entreprises \u00e0 restaurer la confiance en contexte de crise environnementale et sociale majeure","breadcrumb":{"@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#primaryimage","url":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg","contentUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/loi-pacte-competitivite-entreprises-incitation-concilier-interet-general.jpg","width":650,"height":432,"caption":"Loi Pacte: La comp\u00e9titivit\u00e9 des entreprises passe par une incitation \u00e0 concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral"},{"@type":"BreadcrumbList","@id":"https:\/\/ksapa.org\/fr\/loipacte-la-competitivite-des-entreprises-passe-par-une-incitation-a-concilier-rentabilite-et-interet-general\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ksapa.org\/fr\/"},{"@type":"ListItem","position":2,"name":"#LoiPacte: La comp\u00e9titivit\u00e9 des entreprises passe par une incitation \u00e0 concilier rentabilit\u00e9 et int\u00e9r\u00eat g\u00e9n\u00e9ral"}]},{"@type":"WebSite","@id":"https:\/\/ksapa.org\/fr\/#website","url":"https:\/\/ksapa.org\/fr\/","name":"Ksapa - fr","description":"","publisher":{"@id":"https:\/\/ksapa.org\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ksapa.org\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ksapa.org\/fr\/#organization","name":"ksapa","url":"https:\/\/ksapa.org\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ksapa.org\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/06\/icone-ksapa.jpg","contentUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/06\/icone-ksapa.jpg","width":"442","height":"421","caption":"ksapa"},"image":{"@id":"https:\/\/ksapa.org\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/KsapaOrg"]},{"@type":"Person","@id":"https:\/\/ksapa.org\/fr\/#\/schema\/person\/6ffa2e58ba12677630e61208fae8593a","name":"Farid Baddache","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/farid-baddache-blog-auteur-resilience-impact-inclusion.jpg","url":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/farid-baddache-blog-auteur-resilience-impact-inclusion.jpg","contentUrl":"https:\/\/ksapa.org\/fr\/wp-content\/uploads\/sites\/1\/2019\/02\/farid-baddache-blog-auteur-resilience-impact-inclusion.jpg","caption":"Farid Baddache"},"description":"CEO and Co-Founder of Ksapa. Member of sustainability boards at major industrial groups and impact investment committees. Drawing on 25 years of experience working with multinationals, mid-size and small businesses across value chains, governments, and international organizations, Farid Baddache focuses on integrating human rights, climate, and ESG governance as drivers of business resilience and competitiveness. Author of several books on sustainability and responsible business. Connect on Bluesky @faridbaddache.bsky.social","sameAs":["http:\/\/www.ksapa.org","https:\/\/x.com\/Fbaddache"],"url":"https:\/\/ksapa.org\/fr\/author\/faridb\/"}]}},"_links":{"self":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/posts\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":2,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":10919,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/posts\/343\/revisions\/10919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/media\/49"}],"wp:attachment":[{"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ksapa.org\/fr\/wp-json\/wp\/v2\/tags?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}