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👉 Raw Materials Sell the Story. And They're the Hardest to Prove
"Organic cotton," "fair-trade cocoa": that's where the claim that wins over consumers actually lives. And it's also where the data is thinnest. With the EU's ECGT taking effect in September 2026, being unable to back up origin claims becomes a direct compliance risk, including fines of up to 4% of annual turnover.
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