In a groundbreaking circular economy initiative spanning 27 EU markets, we conducted comprehensive stakeholder mapping and engagement plan to support the implementation of innovative tire recycling technology. This strategic approach enabled to maximize support of a successful social license to operate (SLO) across multiple European territories.

Project Context

Our client leads a pioneering initiative to standardize technology and processes for tire circularity across the European Union. The project aims to:

  • Transform end-of-life products into valuable raw materials
  • Establish industrial recycling units across multiple European countries
  • Secure stakeholder support for large-scale implementation

The Challenge

Implementing industrial circular economy projects requires extensive stakeholder buy-in across diverse European markets. Our client needed:

  • Clear mapping of non-business ecosystems in each target market
  • Deep understanding of stakeholder influence levels
  • Strategic approach to securing social license to operate

Our Methodology

We developed a two-phase approach to ensure comprehensive stakeholder identification:

Phase 1: Impact Analysis

  • Assessment of social impacts
  • Environmental impact evaluation
  • Territorial implementation effects
  • SLO critical factors identification

Phase 2: Stakeholder Identification

  • Systematic stakeholder mapping including influence level assessment on the project
  • Regional variation analysis
  • Engagement strategy preparation

Key Results

Our comprehensive analysis delivered:

  • Identification of 600+ key stakeholders across 27 European countries
  • Structured stakeholder categorization by impact and region
  • Clear engagement pathway recommendations
  • Actionable implementation strategies

Strategic Value Delivered

This stakeholder mapping and engagement exercise enabled our client to:

  • Accelerate stakeholder engagement processes
  • Understand how to secure social license to operate
  • Support effective circular economy solutions implementation

Ready to Understand How to Engage Stakeholders and Build Buy-in on your Sustainability Programs?

Three Ways to Get Started:

  1. Quick Assessment Book a 30-minute call to evaluate your stakeholder mapping needs with our experts
  2. Detailed Workshop Set up an expert-led workshop on stakeholder engagement strategy
  3. Custom Solution Request a tailored proposal for your specific market context in discussion with our experts

Contact our circular economy experts today: contact@ksapa.org

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SONA KESSARIA
Sustainability consultant

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