Porsche and Michelin are championing the sustainable extraction of natural rubber. The commitment of the sports car manufacturer and the tyre producer to transparency and better working conditions in the extraction of raw materials is demonstrated by the CASCADE (Committed Actions for Smallholders Capacity Development) project.

Ksapa is responsible for the design and deployment of this program supporting Sumatran small plantation farmers in the extraction of rubber. Education and training on cultivation practices, biodiversity and work safety all have the aim of achieving long-term improvements in the living conditions and economic situations of the Indonesian smallholders. 

This is the first natural rubber project that encompasses the entirety of the supply chain: smallholder farmers and partners, a natural rubber processing company, a tire maker and a car maker.

the challenge

The scope of the mission was based on the design of a training program adapted to the local context as well as to the technical constraints of smallholders. The three priority objectives were as follows:

  • Definition of a pedagogical methodology detailing the learning steps of a standard training session
  • Field analysis of the constraints faced by smallholder farmers
  • Implementation of a content creation program in cooperation with our clients
  • Digitally develop the training modules


The achievement of the set objectives was above all achieved through a consensus between the project stakeholders. We adopted a very rigorous approach in order to :

  • Conduct a field study with the targeted local population. As a result, we were able to identify good practices, habits, customs, difficulties and critical points to cover in the training
  • Adapt the learning requirements and specificities of the local context into a pedagogical methodology adapted to each training module 
  • Integrate the training content on the e-learning application (translated)


CASCADE is one of the first support projects in the world to start at the lowest level of the natural rubber supply chain. The scheme will see 1,000 smallholders trained by local partners to make extraction methods more environmentally compatible and efficient. This makes a considerable contribution to the lasting improvement of living conditions of smallholders and their families. Porsche and Michelin are investing around one million euros in the project, which will initially run until 2024.

The next step to be implemented are :

  • Measuring the impact of the training modules on the progress of smallholder farmers
  • Explore opportunties for large-scale broadcasting of the training content

More About Us

Related Article

Our Services