KEY PRINCIPLES FOR GETTING YOUR CORPORATE VISION, MISSION AND PURPOSE RIGHT
Ksapa team members have developed sustainability strategies for hundreds of organizations across industries and around the world, each with their specific organizational culture. Building on our expertise, this briefing paper means to clarify the underpinning concepts, to help organizations make the most of defining and activating a relevant mission, vision, and purpose
The Low-Down on Getting Corporate Vision, Mission and Purpose
Mission, vision, and purpose concepts are often confused together. Some organizations make do with a mission statement. Others operate with mission and vision statements. Others yet declare a purpose. Finally, some use altogether different terms to describe their mission, vision, or purpose. Select organizations mix these concepts up and end up publishing mission statement that is basically a vision, or amalgamate their vision and purpose
Key Takeaways
Ksapa team members have developed sustainability strategies for hundreds of organizations across industries and around the world, each with their specific organizational culture. Building on our expertise, this briefing paper means to clarify the underpinning concepts, to help organizations make the most of defining and activating a relevant mission, vision, and purpose. First, we cover the difference between vision, mission, and purpose, how they can be articulated well as how they feed off one another. Finally, we come the ultimate question: that is, whether your organization even needs all three, or if a single statement can square all 3 goals.
Read the Document in Full
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