Stakeholder engagement refers to the process of involving individuals or groups who are affected by or have an interest in a particular project, initiative, or organization. These stakeholders can include employees, customers, shareholders, suppliers, regulators, communities, and others. Stakeholders can be interested in engagement because it provides them with a way to be involved in decisions that affect them, to learn more about the project or initiative, and to build positive relationships with the organization.
The goal of stakeholder engagement is to build relationships with these groups and involve them in decision-making processes that affect them. Effective stakeholder engagement can help build trust and support for a project or initiative, improve decision-making by incorporating diverse perspectives, and create opportunities for collaboration and innovation. An effective stakeholder mapping requires a comprehensive and strategic approach that prioritizes stakeholder perspectives and involves them in decision-making processes, as outlined in the briefing paper below.
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